target · month 312held meetings / mo
angle: HIPAA risk assessmentThe IT buyers who need you this month, booked on your calendar.
Intent-based outbound for managed IT and security providers. We book the meeting, you grow.
One meeting, start to finish
How a cold company becomes a meeting on your calendar.
Follow one account through the five steps every Marlows meeting goes through.
Why MSP growth stalls
Growing by referral works until it stops.
JanFebMarAprMayJunJulAugSepOctNovDec
New-client conversations by month, referral-only MSP
Referrals don't run on a schedule.
Some quarters bring three new clients and others bring none. You can't forecast word of mouth.
Mo 1Mo 2Mo 3Mo 4Mo 5Mo 6
CostMeetings
Ramp of a new in-house SDR
A US sales rep costs $7,000 to $10,000 a month before booking anything.
Then come months of ramp, tools and coaching, and the risk they leave just as they get good.
INInternOMOffice manager
OWOwnerCFCFOCOCOOITIT director
Who counts as a qualified Marlows meeting
Lead-gen vendors book people who can't sign.
An office manager doesn't approve a three-year IT contract. We only count meetings with people who do.
EmailLinkedInCallingIntent
Every channel
Every channel points at one buyer.
The same decision maker hears from you by email, on LinkedIn and on the phone, in a planned order, so the meeting feels like the obvious next step.
- EmailFrom warmed lookalike domains, written for IT buyers.
- LinkedInConnection and short notes on the same accounts.
- CallingVerified direct dials, opening with the reason.
- IntentTells every channel who to reach first, and why.
The difference
Most outbound starts with a list. Ours starts with a reason.
The usual agencyMarlows
Who gets contactedA bought list, blasted onceAccounts ranked by live buying intent
ChannelsEmail only, often from your main domainEmail, LinkedIn and phone on the same accounts
Who you meetWhoever says yesOwners, CFOs, COOs and IT directors
How you payPer meeting, which rewards volumeA flat retainer on 90-day terms
What you seeA monthly countA brief for every meeting and a Friday report
Intro call · Thu 10:0030 min · on your calendar
Brief attachedWho, why now, what they asked
Reminder sentDay before and hour before
The outcome
You show up. They're already expecting you.
Every meeting lands on your calendar with a written brief and reminders on both sides, so the first call starts at the real conversation.
From the founder
I've been on both ends of the meeting. I started as an SDR cold calling all day, raised capital over the phone, and I've spent the last few years as an account executive taking the meetings other people booked.
The good ones always had a real reason behind them. Marlows is built around that: find the reason first, then make the call.
The founderMarlows
How we work
The rules every campaign runs on.
Qualification
A meeting counts only if it happens, with a decision maker, at a company that fits. Flag a bad fit within 48 hours and it comes off the count.
Deliverability
We never send from your main domain. Separate lookalike domains keep your reputation safe.
Fit
If outbound won't work in your market, we'll tell you on the first call.
Pricing
No per-meeting pricing. A flat retainer means nobody books junk to hit a number.
Focus
One niche. Every script, list and brief is written for managed IT and security.
Reporting
You see every list, every sequence and every reply, every Friday.
Real people
Real people on every account.
Researchers, writers and callers work your market every weekday. You talk to one account lead.
Plans
An outbound team for your MSP, without the hiring.
Researchers, copywriters, callers and a campaign manager, working one niche every day.
Get a quoteDuoEmail + LinkedIn6–10meetings / moMultiEmail + LinkedIn + calls10–15meetings / moOmniDedicated outbound pod20–30meetings / mo
First meetingsWeeks 4 to 6
Terms90 days, then rolling
PricingFlat retainer, custom quote
Campaigns
What a Marlows campaign could look like.
Campaign plans for the markets we work in.
target · month 312held meetings / mo
angle: CMMC Level 2 deadlineAn MSSP selling into manufacturers and defense suppliers
target · month 38held meetings / mo
angle: Cyber insurance renewalAn MSP selling into law and accounting firms
It depends on the plan and your market. Duo targets 6 to 10 qualified meetings a month, Multi 10 to 15, and Omni 20 to 30. On the first call we'll tell you what's realistic for your service area.
No. We set up separate lookalike sending domains and warm them up, so your main domain's reputation is never at risk.
Trained callers who follow scripts written for your offer, and can talk about managed IT and security without overpromising.
Sending domains need about three weeks to warm up, so we build lists and scripts while they do. Outreach starts around week 4 and most first meetings land in weeks 4 to 6.
Established MSPs and MSSPs with $3M or more in revenue, clients worth $3,000 a month or more, and someone ready to take sales calls within 48 hours of a booking.
Flag it within 48 hours. If it missed the checklist we agreed at kickoff, it doesn't count toward your number.
Every plan is quoted to your market, volume and number of verticals. We'll give you a firm number on the first call.
Ninety days to start, because outbound takes a few weeks to ramp. After that it rolls month to month.
Is next quarter's pipeline already full?
On a 20-minute call we'll size your market, look at your offer, and tell you plainly whether outbound will work for you.
Book a strategy call